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Consent-driven marketing: Why consent management is a business opportunity
7. März @ 17:00 - 21:00
Join us in Zurich on March 7 to discuss the power of consent management. With the new Federal Act on Data Protection (nFADP) in play since September 1, 2023, many Swiss companies have opted for a more relaxed approach to consent management. But are they missing out on marketing opportunities? What challenges do they continue to face? Let’s discuss over food and drinks.
Agenda & highlights
A model approach to consent: How do big companies approach this topic? What strategies do they have in their toolkit?
Consent-based marketing: What opportunities are open to Swiss companies despite nFADP? Can Server-Side Tracking balance high-quality data with user consent?
Unveiling opportunities: Acquire valuable strategies for consent-based marketing, and benefit from the perspectives of industry experts from FELD M, JENTIS & OneTrust.
Q&A and apéro: Gather diverse perspectives from FELD M, JENTIS and OneTrust, along with industry peers and legal experts.
We’ll provide fresh perspectives and concrete insights on the potential of consent management for Swiss companies.